We echo a recent article published on Techcrunch titled «Why Everyone Is Obsessed With E-Mail Newsletters Right Now», which reflects on the reasons that would explain the rise of editorial content newsletters.
Email Marketing, an industry on the defensive
A few days ago, watching one of the lectures that Litmus made public last week at #TEDC2014 (Thank you, Litmus), we heard an argument that caught our attention.
BlueHornet study: Email marketing from the user's perspective
Last April, the company Bluehornet published a study on what users thought and expected from email marketing. This is a voice we don't usually hear from in the first person. We are looking for answers on open rates, reactivity, conversion,...
How to collect user data and keep it up to date
We have already talked about opt-in and the need to keep our forms short to reduce friction in the registration process, but this need competes with the need to collect as much information from the user as we can. To reconcile these objectives, we can apply progressive data collection.
Email Marketing in the Retail sector, the importance of the opt-in
When it comes to email marketing in retail, a large part of the investment is dedicated to attracting traffic to the digital channels where the brand is present (web, landing pages, Facebook, Twitter, etc.). For this investment to yield positive returns, it is necessary to convert the visit into a lead (registered user) whose subsequent […]
What to do with the “impossible” demands of customers in email marketing
Last week we started reading a thread in the Litmus community that turned out to be very familiar to us. It was about “unreasonable” customer demands. The impressions expressed in this thread by email marketing professionals are very close to ours. These are some of the demands we hear from customers and […]
Noreply: a widespread practice that is not conducive to engagement
As recipients of commercial emails, we are very used to encountering “no reply” senders or messages like “do not reply to this email”. And as email marketing professionals, although we understand the reasons for using this formula, we often wonder, “Shouldn’t we respond? But aren’t we precisely looking for a response from the user?”
Agile Email Marketing
Agile Email Marketing takes its name from Agile Marketing, a trend inspired by agile software development whose values can be summarised as follows: - Responding to change rather than following a plan - Focusing on interactions between data - Prioritising testing and short-term results over short-term results - Focusing on the [...]
The power of GIFs in email marketing
Those of us who are involved in email code every day know about the limitations that layout presents. Although the languages used for the structure and style of emails are the same as in web design, HTML and CSS, the constraints in email pose a much greater complexity and all of us […]
Video in Email Marketing: how to include video in your email campaigns
Nowadays, video is not supported by most email clients (we are talking about embedded video in our email campaigns), but there is a very effective way to incorporate video into our email without embedding it.