One of the sectors in which email generates a higher ROI is retail. The increase of users who buy online together with the specific weight of the brand in this industry explain, to a large extent, why email marketing campaigns in retail generate such good results. However, it is common to find, over [...]
Highlights of the 2015 Marketing & Tech Innovation Summit
The Direct Marketing News 2015 Marketing & Tech Innovation Summit has just been held in New York and here are the three most relevant aspects that we have considered from what the seven finalists of the Email Marketing category shared in the Direct Marketing News magazine.
The preheader: The great forgotten of email marketing
We are used to seeing a text before the content of the emails we receive. In this text we usually find the link to the mirror page and less frequently links to short texts that serve as a summary of what we will find further down. This small title summary is what we call a preheader.
The relevance of communication is key in email marketing.
One of the key aspects that will affect the development of our email marketing actions is the relevance of the content we communicate to each user. The relevance of a marketing communication has to do with the ability to adapt the message to the reality of the person to whom it is addressed.
7 trends in email marketing that we will see in 2015
Recently, Dave Chaffey’s work titled “Email Trends 2015: A Visual Guide” was published, which gathers the views of 10 experts in Email Marketing regarding the most relevant trends in Email Marketing for 2015.
The 7 most common mistakes in email marketing
In this blog we have given you many tips to improve your email marketing, but they will be useless if you continue to make common mistakes like the ones we review in this post.
What is Recency and why is it important in Email Marketing?
Recency is a concept used in psychology to refer to one of the ways in which memory tends to operate. We will give two examples to explain it. Suppose we attend a talk in which an expert speaker talks about a particular topic.
8 Ideas to improve your email marketing results in 2015
During 2014 we have talked many times about how to improve our email marketing. Here are some ideas that may be useful to take your email marketing strategy to the next level in 2015, as a summary of topics that we have discussed last year on our blog:
7 keys to having a good Preference Centre
Users want to receive relevant information from brands. This statement, valid for marketing communications in general, makes even more sense in the field of email marketing. Let's keep in mind that the ways in which email is read
The presence of email marketing in e-commerce. Results of the MarketingSherpa E-commerce Benchmark Study 2014
Recogemos en este post los insights que nos han parecido más interesantes respecto a cómo los responsables de e-commerce utilizan el email marketing para alcanzar sus objetivos y que se desprenden del The MarketingSherpa E-commerce Benchmark Study 2014. El benchmark completo lo puedes descargar aquí.