In this post we echo the report «What will email marketing look like in the year 2020?» by Litmus. This report offers us a vision of the near future of the channel and, based on the knowledge and opinions of great industry professionals and consumers, it sets out predictions that are very promising for the […]
Privacy Shield, the solution to the legal problems of Email Marketing outside the EU
The European Union has a number of barriers that hinder digital sales and marketing globally. Although the EU has standardised guidelines in different countries, each country still has its own regulatory standards for e-commerce and online marketing.
How is email marketing regulated in Spain?
More and more companies are using email marketing as a tool for promoting products or services. As with everything, the increased use of this tool has created the need to establish regulations to limit and control it. In this post, we will explain the legal aspects involved in using email marketing.
7 Tips to humanize your emails
The users to whom we direct our email marketing campaigns are tired of cold, impersonal messages where they are treated like a number and do not interact with them. Therefore, they appreciate messages that are addressed to them in a personalized way.
Email Marketing Videos
In one of the previous posts we explained how to add animation to your emails through GIF images. Today we are going to go even further and explain how to add videos to your email campaigns.
Top 10 Email Marketing Strategies
It’s always a good idea to have a compilation of good practices at hand to apply to our Email Marketing strategy. Today we’re listing some habits that will help you take your email results to the next level.
How to personalise your emails and increase openings and click-throughs
Personalization in email marketing can refer to two distinct aspects: on the one hand, it involves including data in any of the parts of the email (subject, from email and from ame, body of the message), that only concern the user who receives the email.
Email Marketing as a Relationship Marketing tool
Leaving aside the economic metrics, whose nature deserves a separate treatment, in Digital Response we usually analyse the performance of Email Marketing campaigns based on the Open Rate and the Click To Open Rate.
What is the optimal frequency of email marketing campaigns?
We address one of the issues that arouse the most interest among email marketing professionals: what is the optimal frequency with which I should reach my database? The answer to this question cannot be categorical but rather relative to each particular case.
The future of email marketing
Regarding email marketing, many still believe that it is a sector that does not evolve and that it remains anchored in techniques and resources from 15 years ago.