In this post we are going to talk about the role that the registration form and the preference centre should play on a website. First, and to avoid confusion, we are going to explain the differences between one thing and the other. A registration form is, as its name suggests, a mechanism through which a user can register [...]
Trends we will see in email marketing in 2014
The year is coming to an end and the new one is about to start. In this post, we'll take a look at the main changes that, in our opinion, we will see in the email marketing industry in 2014.
What email marketing services can an agency offer you?
When we do loyalty email marketing we are faced with two major challenges to address: technology and people. In other posts we have already discussed the area of sending tools. In this and subsequent posts, we are going to discuss the email marketing services that can be commissioned to [...]
Improving the ROI of Email Marketing
Many times, smaller companies that start using email marketing, do it by inertia, without much depth in their objectives and without having much idea of the results that can be expected. However, when we start to take email marketing seriously and we realise that with some perspective [...]
When to call on the services of an email marketing agency
If you are considering starting to carry out email marketing actions on your database, you are probably wondering which of the alternatives available on the market is the most appropriate to carry them out, both from the point of view of technology and the services to hire [...].
Incorporating video in Email Marketing
According to the latest study by Forrester Research, the incorporation of video in Email Marketing actions can triple the CTR compared to other campaigns. Rich video formats are a powerful tool for persuasion and communication: we can convince a prospect to try a new product, educate them on the uses of video in email marketing, and [...]
Considerations to take into account before hiring an Email Marketing Company
When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out:
Cross-selling in email marketing.
One of the email marketing strategies that works best from a sales point of view is cross-selling. Cross-selling consists of offering a person who has bought or is going to buy a product, another complementary and related product. An example of cross-selling that we see every day is [...]