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Case Studies, Mobile Email

Case Study TOUS: Application of responsive email design in relationship email marketing strategy

14 November 2014 Jordi Puig Comments Off on Case Study TOUS: Aplicación del responsive email design en la estrategia de email marketing relacional

CLIENT: TOUS AGENCY: Digital Response CASE: Applying Responsive Email Design to Email Marketing Strategy

Blog, Mobile Email

Case study: 16% increase in Click To Open thanks to responsive email

6 October 2014 Jordi Puig Comments Off on Caso práctico: aumento de un 16% en el Click To Open gracias al responsive email

We have recently carried out an AB test for one of our clients to determine the impact of responsive email on user behaviour. CONTEXT

Blog, Mobile Email

Design at least mobile friendly emails

4 August 2014 alecastellano Comments Off on Diseña al menos emails “mobile friendly”

We've been talking a lot lately about responsive email design on our blog, and in the developer forums and discussion communities it's also one of the hottest topics (it may sound strange that this boom is happening years after its web equivalent, but we've already talked about the limitations imposed by the channel and the [...]

Blog, Mobile Email

A/B Test: Responsive Email VS Non-Responsive Email

29 July 2014 alecastellano Comments Off on Test A/B: Responsive Email VS Non-Responsive Email

Recently we read on the Action Rocket blog a post about A/B testing of responsive emails. The headline was "Split testing responsive email design: You're doing it wrong" and it said that testing a responsive email VS a non-responsive one doesn't make much sense.

Blog, Mobile Email

Four tips for adapting your email marketing to mobile

2 July 2014 Jordi Puig Comments Off on Cuatro consejos para adaptar tu Email Marketing al móvil

In this post we want to share with you four tips that we have collected from the eBook published by Movable Ink entitled "Tips and Tricks for Email Marketing Success in the Mobile Inbox" on how to adapt Email Marketing to the mobile context. Those of you who want to access the original document can do so by clicking on this link.

Blog, Mobile Email

How mobile devices affect user behaviour

16 June 2014 alecastellano Comments Off on Cómo afectan los dispositivos móviles al comportamiento del usuario

Mobile is changing the way users engage with our emails. The figure that we usually keep is that half of our recipients are already opening email on their mobile phones. But we must not forget that there are other circumstances that are changing and must be taken into account in order to [...]

Blog, Mobile Email

Gmail tests more mobile-friendly interface but still ignores responsive design

21 May 2014 alecastellano Comments Off on Gmail testea una interfaz más orientada a móvil pero sigue ignorando el responsive design

Via Geek.com, we've come across some screenshots of the new changes Gmail is planning to implement in the near future. Recently, we heard about tests being carried out on a much more visual Pinterest-style promotions tab:

Blog, Mobile Email

Responsive Email Design: Tips for HTML/CSS Layout

17 January 2014 alecastellano Comments Off on Responsive Email Design: consejos para la maquetación HTML/CSS

These days we have been talking a lot both on the blog and in other online communities about the challenges of creating responsive emails, especially in the layout phase. This is due to the incompatibilities that currently exist between the diversity of devices and email clients.

Blog, Mobile Email

Responsive Email Design: Responsive Email Design and Layout Example

15 January 2014 alecastellano Comments Off on Responsive Email Design: Ejemplo de diseño y maquetación de un email responsive

Let's see a practical case to finish understanding how media queries work. In the design we saw before for our newsletter, this would be the desktop version: And this would be the mobile version:

Blog, Mobile Email

Responsive Email Design: How to create a responsive email layout

14 January 2014 alecastellano Comments Off on Responsive Email Design: Cómo maquetar un email adaptable

In another article we advanced how the CSS rules that enable the adaptation of our design work. We are talking about media queries, an element that comes from the hand of CSS3 and whose operation we can understand very well on the web http://mediaqueri.es/ where we can find many examples of how a website can change depending on the [...]

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