With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they cannot lose sight of something as important as recovering those possible sales that are lost on that day. Yes, we are referring to the abandoned carts and [...]
When we consider implementing an email marketing programme for abandoned cart recovery (abandoned cart emails), it is important to have information about the main reasons for abandonment. There are several studies that collect this data. One of the most recent and complete is the Baymard Institute, whose results can be seen in this link [...]
Google AdWords allows us to create a list of email addresses with customers who have previously had contact with the brand. The goal? To show a specific audience ads in Google search, Gmail or Youtube.
The aim of retargeting or remarketing techniques is to present a user who has already had contact with the brand with a new message in order to get them to convert.
The e-commerce market in Spain continues to grow, and now represents the 5th European country with the highest turnover according to data from the European association that represents the sector, Ecommerce Europe. In fact, in southern Europe, Spain leads e-commerce with 14,414 million euros.
A remarketing strategy can considerably increase the conversion rate of an ecommerce business. There are several things to keep in mind to increase the effectiveness of your remarketing emails: Don't take too long to send the remarketing email. The appropriate time may vary depending on the product or service.
In a previous article we talked about the reasons for abandonment of the purchase process and we pointed to a key point in common to all abandoned carts, whatever the reason for abandonment: the user's interest in the products listed. This interest is the key to the effectiveness of shopping cart strategies.
Studies conducted in recent years on the cart abandonment rate in online shops show an average of 68%. There are several reasons for this abandonment. The main ones are: - Shipping costs deter the user - The user wants to know the total amount of the purchase including shipping costs - The user wants to know the total amount of [...]
As technology advances, new (or not so new) marketing strategies emerge and adapt to the new digital tools. This frenetic pace means that there is often no time to consolidate standards or reach agreement on ways of working, best practices or terminology. In the case of email [...]
