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How to recover the maximum number of abandoned carts on Black Friday

18 October 2017 Ariadna Gubern Comments Off on Cómo recuperar el máximo número de carritos abandonados en Black Friday

With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they cannot lose sight of something as important as recovering those possible sales that are lost on that day. Yes, we are referring to the abandoned carts and [...]

Blog, Remarketing

3 maneras de orientar los emails de recuperación de carrito abandonado

15 de March de 2017 Jordi Puig Comments Off on 3 maneras de orientar los emails de recuperación de carrito abandonado

Cuando nos planteamos implementar un programa de email marketing para la recuperación del carrito abandonado  (abandoned cart emails), es importante tener información sobre los principales motivos de los abandonos. Existen distintos estudios que recogen este dato. Uno de los más recientes y completo es el realizado Baymard Institute cuyos resultados pueden verse en este enlace […]

Blog, Remarketing

11 pasos para crear tu lista de clientes en Adwords

23 de November de 2015 Guest Blogger Comments Off on 11 pasos para crear tu lista de clientes en Adwords

Google AdWords nos permite crear una lista de direcciones de correo electrónico con los clientes que han tenido previamente contacto con la marca. ¿El objetivo? Mostrarle a un público determinado unos anuncios en la búsqueda de Google, Gmail o Youtube.

Blog, Remarketing

How to apply Facebook custom audience to email marketing

16 February 2015 Jordi Puig Comments Off on Cómo aplicar custom audience de Facebook al Email Marketing

The aim of retargeting or remarketing techniques is to present a user who has already had contact with the brand with a new message in order to get them to convert.

Blog, Remarketing

10 tips for creating an effective abandoned cart recovery email programme.

23 September 2014 Jordi Puig Comments Off on 10 consejos para crear un programa eficaz de email de recuperación de carritos abandonados.

El mercado del e-commerce en España sigue creciendo, y representa ya el 5º país europeo con mayor facturación según los datos de la asociación europea que representa al sector, Ecommerce Europe. De hecho, en la zona sur de Europa España lidera el e-commerce con 14.414 millones de euros.

Blog, Remarketing

Consejos para un buen email de remarketing

12 de February de 2014 alecastellano Comments Off on Consejos para un buen email de remarketing

Una estrategia de remarketing puede aumentar considerablemente la conversión en un ecomerce. Hay varios aspectos que debemos tener en cuenta para aumentar al efectividad de nuestros emails de remarketing: No tardes demasiado en enviar el email de remarketing. El tiempo adecuado puede variar dependiendo del producto o servicio.

Blog, Remarketing

Remarketing in email marketing: recover abandoned carts

5 February 2014 alecastellano Comments Off on Remarketing en email marketing: recupera los carritos abandonados

In a previous article we talked about the reasons for abandonment of the purchase process and we pointed to a key point in common to all abandoned carts, whatever the reason for abandonment: the user's interest in the products listed. This interest is the key to the effectiveness of shopping cart strategies.

Blog, Remarketing

Remarketing: What are the reasons for cart abandonment in ecommerce?

3 February 2014 alecastellano Comments Off on Remarketing: ¿Cuáles son los motivos para el abandono del carrito en un ecommerce?

Studies conducted in recent years on the cart abandonment rate in online shops show an average of 68%. There are several reasons for this abandonment. The main ones are: - Shipping costs deter the user - The user wants to know the total amount of the purchase including shipping costs - The user wants to know the total amount of [...]

Blog, Remarketing

Remarketing or retargeting in email marketing

29 January 2014 alecastellano Comments Off on Remarketing o retargeting en email marketing

As technology advances, new (or not so new) marketing strategies emerge and adapt to the new digital tools. This frenetic pace means that there is often no time to consolidate standards or reach agreement on ways of working, best practices or terminology. In the case of email [...]

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