Email Marketing Tools: Remarketing and Email Recommendations

Today we talk about the providers that have emerged to provide a solution for sending highly personalised emails based on the user's interaction with the site and their browsing behaviour. These are solutions that collect information about what a user has visited on the site, at a specific time or historically, and from there build a unique email for that user with content based on that behaviour.
Solutions aimed at recovering the abandoned shopping trolley trackean to the user while adding products to the e-commerce shopping cart. When, for whatever reason, the user does not complete the transaction, this information, along with the product, amount, and even complementary products, is used to construct an email that will be sent to the user as a reminder in the time frame that we define. The user who receives this reminder email can then return to the e-commerce and complete the purchase. These types of emails convert between 10% and 20% of abandoned shopping carts, making them highly effective.

The email solutions of recommendation build a personalised email including products based on the e-commerce recommendation engine. To do this, it is necessary to have a recommendation system built into the e-commerce that determines which products are most likely to sell for each customer in a given situation. From there, blocks of user-specific content can be created and included in an email. It has been estimated that a good recommendation system can increase conversion rates by 10% to 20%.
These are two types of highly personalised emails with extremely high conversion rates.
If you are interested in Remarketing you can visit other articles on the subject:
Remarketing or retargeting in email marketing
Remarketing: What are the reasons for cart abandonment in ecommerce?
Remarketing in email marketing: recover abandoned carts
Tips for good email remarketing
You can also download our free Email Marketing Tools Guide