We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign "Nespresso&The City".
Email marketing best practices: apologising (Mini Case)
Most commonly, email marketing campaigns are commissioned to PEOPLE(:)). This has more advantages than disadvantages, but an unavoidable factor is that human beings are not infallible.
Examples of Email Marketing: Sony Electronics, Pinterest & Email Integration
In this case study we present the winning campaign in the category "best innovation in Email Marketing" of the awards that Marketing Sherpa presents every year. This is an action in which Sony Electronics integrated email with its presence on Pinterest, obtaining great results in terms of openings, clicks, [...]
Case study: 450% upgrade of a ctr 450% thanks to a welcome program
When a user decides to sign up for our email marketing programme, we must focus on fulfilling their expectations, start to establish links with them and take advantage of their greater predisposition to interact with our brand. The development of a good welcome programme is one of the best tools we have at our disposal in the initial phase of the [...]