Cross-selling in email marketing.

One of the email marketing strategies that work best from a sales point of view is the cross-selling. The cross-selling consists of offering a person who has bought or is going to buy a product, another complementary and related product. An example of cross-selling We see it every day when we go to a burger restaurant and, whatever type of burger we order, the person who serves us offers us the possibility of adding fries. Fries go with everything, so it's easy to fit in whatever the main course is.
When we launch an email marketing campaign in which we offer a specific product to our users, we can take advantage of this and include in a specific part of the email the element of cross-selling as appropriate.
In this example from tigerdirect.com we see a clear example of the use of the email footer to introduce elements from cross-selling. Some aspects to take into account when we are going to establish the contents of cross-selling are:
. Propose products that complement and are related to the main product.
. Each product of the cross-selling should be priced below the main product.
. Complementary products should be unique, without options of larger or smaller size or different colour, for example.
. The images of the products of cross-selling should be larger than thumbnails but smaller than the main product images.