B2C Email Marketing Automation Guide

Email Marketing tasks have an important manual component. That entails two things: on the one hand, it requires a significant dedication of time; on the other hand, it demands maximum attention to detail to avoid mistakes that could have a major impact on the brand or company.

This guide aims to show how automation provides a solution to this problem and the types of email marketing programs we can automate.

Key Points

ico_tickAutomating production processes in an Email Marketing department
ico_tickContent personalization: Automation case study
ico_tickB2C Email Marketing Automated Programs
  • Welcome program
  • Resending to non-openers
  • Abandoned Cart
  • Web Browse Abandon
  • Birthday
  • Post-purchase
  • Recommendations
  • STO (Send Time Optimization)