Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy.
With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as soon as the e-mail is received in the e-mail application. Even if a user does not open the e-mail, merely receiving the e-mail will result in the images being downloaded. This change will be key because it will affect e-mail Open metrics.
In this ebook we will see what we must take into account form now on.
Key Points
IntroductionHow can the number of email opens be measured?How many emails will be afected?Five adaptions of email marketing to Apple Mail Privacy Protection (AMPP):
- 1. Metrics
- 2. Segmentation based on user activity/inactivity
- 3. Subject line A/B test
- 4. Automatic programmes based on the Open
- 5. Use of countdowns
