On previous occasions in this blog, we have talked about the importance of Artificial Intelligence in Email Marketing. As we know, artificial intelligence has gone from being an experimental tool to become an essential pillar in the world of digital marketing. In 2024, the applications of AI in email marketing and digital marketing will [...]
On previous occasions on our blog, we have talked about the importance of CRM in personalisation and multichannel marketing. We know perfectly well that personalisation is becoming one of the most important challenges for all companies that want to get the most out of their digital marketing actions. Therefore, integrating your platform [...]
In this blog, we have often commented on how important customer interactions are. We are well aware that customers are no longer just looking for products or services, but expect to find personalised and consistent experiences throughout their journey with the brand. This is where the automation of workflows can help them [...]
Some time ago, What's in your Inbox? was born, a Digital Response podcast in which we have revealing conversations with industry professionals with the aim of exploring the most effective methods for success. Therefore, the content you'll find in our podcast can be of great value if you're [...]
We have talked in the past about the importance of acquiring leads, however, it is just as crucial as acquiring new ones. Email marketing has become a valuable tool for keeping customers engaged and loyal. In this post, we're going to look at two key strategies for retaining customers at a [...]
In previous posts on our blog, we have seen how difficult it is for companies to get leads. These go through a long journey through the company with the aim of ending with the purchase and loyalty, going through different phases and stages. If you are interested in this topic, we [...]
Earlier in this blog, we talked about the key role that CRM plays in aspects such as personalisation and multi-channeling today. However, in order to achieve successful results, we must ensure that it works optimally and efficiently. In this post, we will get to know the world of CRM in depth. First, we will discover what it is [...]
Email deliverability is an aspect of email marketing that is often overlooked or not given the importance it deserves. Without a high deliverability rate (the percentage of people who receive the email in proportion to the number of emails you've sent), even the most effective email [...]
As we all know, capturing the user's attention and achieving interaction are key objectives in email marketing. To achieve this, the design of our mailings and the user experience (UX) that we offer, play a key role. In this post, we are going to see how a good User Interface and User Experience can be [...]
As we all know, in the world of ecommerce, optimising the sales funnel is crucial to maximise conversion rates and, ultimately, revenue. Previously on our blog, we've talked about topics related to this post, such as the different stages of lead generation, and how to create excellent sales funnel optimisation [...]
