Contrary to what it might seem at first glance, the email marketing industry is in one of its most interesting moments, with the emergence of new providers and innovative technological solutions. Two companies that are leading this movement and that we at Digital Response are following closely are 8 Seconds [...]
One of the sectors in which email generates a higher ROI is retail. The increase of users who buy online together with the specific weight of the brand in this industry explain, to a large extent, why email marketing campaigns in retail generate such good results. However, it is common to find, over [...]
A recent article in AdAge entitled "Hey, CMO: Larry Ellison and Oracle Want Your Business" reflected on the direction that large technology companies are taking towards brand marketers.
We have already talked about the concept of cross-channel marketing and its fundamentals in another post. Here we want to go deeper into the idea of the customer journey as a framework for implementing a successful cross-channel strategy. What is the customer journey?
As we indicated in the first post of the series, we present the segmentation functionalities of CheetahMail because it is one of the most established platforms in our market; and we believe that many of you who follow the blog will be familiar with the tool.
The Salesforce 2015 State of Marketing study has just been published, one of the most complete studies (5000 participants) on priorities and investment for 2015 in digital channels. It is a very detailed 50-page document, with the particularity of presenting the results by country and geographic area (unfortunately Spain is not included in the study).
The Direct Marketing News 2015 Marketing & Tech Innovation Summit has just been held in New York and here are the three most relevant aspects that we have considered from what the seven finalists of the Email Marketing category shared in the Direct Marketing News magazine.
One of the key aspects that will affect the development of our email marketing actions is the relevance of the content we communicate to each user. The relevance of a marketing communication has to do with the ability to adapt the message to the reality of the person to whom it is addressed.
The aim of retargeting or remarketing techniques is to present a user who has already had contact with the brand with a new message in order to get them to convert.
