In this post, a continuation of the first one dedicated to Loyalty Email Marketing, we want to reflect on two key aspects of the new online relationship marketing and loyalty marketing. On the one hand, we want to review the notion of CRM (Customer Relationship Management) related to the management of customer relationships, and on the other hand, we [...]
Cohort analysis is used to study the behaviour or outcomes associated with a group of people over time. In marketing, cohort analysis is a technique used to study customer behaviour. Thus, a cohort is a group of customers or users who have a specific [...]
Today we talk about the providers that have emerged to provide a solution for sending highly personalised emails based on the user's interaction with the site and their browsing behaviour. These are solutions that collect information about what a user has visited on the site, at a specific time or [...]
ESPs have been the pioneers of Email Marketing as we understand it today. They are platforms aimed at sending mass campaigns whose main added value revolves around the following axes: The deliverability of emails or deliverability. One of the key aspects when carrying out actions [...]
This post is part of a series dedicated to loyalty email marketing as a tactic in the development of loyalty programmes in general. Before explaining to what extent and under what circumstances loyalty email marketing can provide value in this type of programme, we consider it appropriate to set out some concepts.
It is often said that it costs four times more to sell to a first-time customer than to an existing customer. As we mentioned in a previous post, cross-selling is the tactic of selling complementary products to those consumed or intended to be consumed by a particular customer. Thanks to cross-selling [...]
In this post we are going to talk about the role that the registration form and the preference centre should play on a website. First, and to avoid confusion, we are going to explain the differences between one thing and the other. A registration form is, as its name suggests, a mechanism through which a user can register [...]
The year is coming to an end and the new one is about to start. In this post, we'll take a look at the main changes that, in our opinion, we will see in the email marketing industry in 2014.
Google has recently announced a significant change in the way images will be displayed in Gmail users' emails. In a nutshell, what is going to happen is that when an email is opened, the images it contains will be automatically downloaded. This will be done by hosting, on Google's servers, the [...]
When we talk about cross-selling, we must first of all mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that is [...]
