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Analysis and metrics

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Analysis and metrics, Blog

The importance of testing in email marketing

9 de April de 2014 alecastellano Comments Off on La importancia del testeo en Email Marketing

La clave del éxito del email marketing es saber cómo manejar la información de que disponemos para lograr nuestros objetivos. La información más valiosa a nuestro alcance es aquella sobre el comportamiento real de nuestros receptores. Esta información la podemos conseguir a posteriori de un envío, analizando los resultados obtenidos de aperura, clicks, conversión… pero […]

Analysis and metrics, Blog

Cohort analysis applied to email marketing

24 March 2014 Jordi Puig Comments Off on Análisis de cohorte aplicado al Email Marketing

Cohort analysis is used to study the behaviour or outcomes associated with a group of people over time. In marketing, cohort analysis is a technique used to study customer behaviour. Thus, a cohort is a group of customers or users who have a specific [...]

Analysis and metrics, Blog

Email Marketing Benchmark: Open, Click, Bounce Rates...

9 October 2013 Jordi Puig Comments Off on Benchmark de Email Marketing: Tasas de Apertura, Click, Rebote…

Recently, the American company Silverpop has published an interesting study on Email Marketing metrics. In it we will find a deep and extensive analysis of campaigns sent during 2012 and data such as these:

Analysis and metrics, Blog

3 Email Best Practices you should rethink(I): A/B Testing

13 August 2013 Jordi Puig Comments Off on 3 Email Best Practices que deberías reconsiderar(I): Test A/B

Today we offer you Dela Quist's thoughts on some frequently used email marketing strategies and we take the opportunity to qualify what we stated in the previous article on deliverability. The CEO of Alchemy Worx, one of the UK's leading email marketing agencies, responds to some of the most common assertions in the industry and [...]

Analysis and metrics, Blog

Applications of A/B testing in Email Marketing

12 March 2013 Jordi Puig Comments Off on Aplicaciones del test A/B en Email Marketing

El A/B testing es el modo de testeo más habitual entre los profesionales del marketing dada su simplicidad y eficacia para validar hipótesis en las que interviene una sola variable. El A/B testing consiste en confrontar dos o más versiones de un mismo mensaje con la particularidad de que existe una misma variable que cambiará […]

Analysis and metrics, Blog

How to determine the impact of an email marketing action on the shopper

4 January 2013 Jordi Puig Comments Off on Cómo determinar el impacto de una acción de email marketing en el comprador

El email marketing  es un activador de determinados comportamientos en el consumidor. Estos comportamientos están siempre vinculados con un proceso de compra, bien en la fase inicial de consideración de un producto o servicio, bien en la fase de decisión final. El email marketing ayuda a construir la imagen de marca y que ésta sea […]

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