Dentro del mundo del marketing y la publicidad, la imagen lo es todo, y es que, gracias a los avances de las neurociencias, se ha descubierto que los consumidores toman una decisión de compra dentro de los primeros 90 segundos de su interacción con una marca o producto. Esto es debido a que el cerebro procesa […]
At the end of 2016, specialist publisher Retail Touch Points published the study Inbox Love - Investigating the State of Triggered Emails & Personalisation for Retailers and Consumers, in which marketers and consumers were asked about their use and appreciation of email marketing.
Have you ever thought about how long a responsive email design should be? It's something that can often be overlooked when we spend so much effort to layout all the content in the best possible way. Today we will dedicate this post to discuss this issue.
When we consider implementing an email marketing programme for abandoned cart recovery (abandoned cart emails), it is important to have information about the main reasons for abandonment. There are several studies that collect this data. One of the most recent and complete is the Baymard Institute, whose results can be seen in this link [...]
If we are going to make an intelligent and effective email marketing, we will have to know our users: their interests, the different socio-demographic profiles of the database and their preferences. Without this information we will not be able to segment or personalise content. It makes perfect sense to think that the best time to "request" this information from the user is [...]
It is no secret that the success of any company lies in the degree of involvement and satisfaction of its customers. Hence the need to know them perfectly, to know how they behave and to carry out a comprehensive analysis. In this context, there are two extremely important figures: CRM (Customer [...]
Today we will discuss one of the most important Email Marketing tools to keep in mind and above all, to apply in our strategy: the User Lifecycle. Let's see how it can help us establish profitable relationships with our subscribers.
Last Tuesday, February 14th, Valentine's Day arrived and with it, a wave of emails flooded our inboxes. Yes, the day of Love is tremendously important not only for couples, but also for companies and Email Marketing. Today we will analyse the most interesting Email Marketing trends that have been [...]
Nowadays, Responsive Email is no longer an option but an obligation that email marketing must follow. You may ask yourself: but is it really necessary to make such an effort, will I see results? The answer is a resounding YES. Let's look at a couple of figures: In the Sign-up.to study that we recently analysed, we saw that almost [...]
Sign-up.to has published the 2017 email marketing Benchmark Report study which brings together an interesting analysis of the results obtained from all the email marketing campaigns they have sent from 1 January 2016 to 31 December 2016. After reading it carefully, we would like to comment on the main ideas that we [...]
