Digital Response, together with Adigital, is carrying out, for yet another year, a study on the state and use of Email Marketing in Spain.
How to measure engagement in Email Marketing
One of the most commonly used terms in digital marketing in general and email marketing in particular is engagement. The term, in this context, refers to the behaviour of the user in relation to the levels of interaction with the brand. Someone who interacts with high quantitative and qualitative levels of interaction will be said to be very engaged.
How to clean our database of invalid emails
Uno de los principales problemas con el que cualquier email marketer habrá tenido que lidiar alguna vez, tiene que ver con las consecuencias de enviar un emailing a una base de datos con un número elevado de direcciones erróneas. La principal consecuencia de enviar a estas direcciones es una tasa elevada de rebotes (bounces), que afecta […]
Learn how to improve your brand image
Dentro del mundo del marketing y la publicidad, la imagen lo es todo, y es que, gracias a los avances de las neurociencias, se ha descubierto que los consumidores toman una decisión de compra dentro de los primeros 90 segundos de su interacción con una marca o producto. Esto es debido a que el cerebro procesa […]
How retailers use personalisation and triggered emails
At the end of 2016, specialist publisher Retail Touch Points published the study Inbox Love - Investigating the State of Triggered Emails & Personalisation for Retailers and Consumers, in which marketers and consumers were asked about their use and appreciation of email marketing.
How long should a responsive email design be?
Have you ever thought about how long a responsive email design should be? It's something that can often be overlooked when we spend so much effort to layout all the content in the best possible way. Today we will dedicate this post to discuss this issue.
3 ways to target abandoned cart recovery emails
When we consider implementing an email marketing programme for abandoned cart recovery (abandoned cart emails), it is important to have information about the main reasons for abandonment. There are several studies that collect this data. One of the most recent and complete is the Baymard Institute, whose results can be seen in this link [...]
Progressive registration as a good email recruitment practice
If we are going to make an intelligent and effective email marketing, we will have to know our users: their interests, the different socio-demographic profiles of the database and their preferences. Without this information we will not be able to segment or personalise content. It makes perfect sense to think that the best time to "request" this information from the user is [...]
What is the difference between CRM and PRM?
It is no secret that the success of any company lies in the degree of involvement and satisfaction of its customers. Hence the need to know them perfectly, to know how they behave and to carry out a comprehensive analysis. In this context, there are two extremely important figures: CRM (Customer [...]
What is the User Lifecycle and how to apply it to Email Marketing?
Today we will discuss one of the most important Email Marketing tools to keep in mind and above all, to apply in our strategy: the User Lifecycle. Let's see how it can help us establish profitable relationships with our subscribers.