To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]
In this post we are going to talk about the role that the registration form and the preference centre should play on a website. First, and to avoid confusion, we are going to explain the differences between one thing and the other. A registration form is, as its name suggests, a mechanism through which a user can register [...]
The year is coming to an end and the new one is about to start. In this post, we'll take a look at the main changes that, in our opinion, we will see in the email marketing industry in 2014.
Google has recently announced a significant change in the way images will be displayed in Gmail users' emails. In a nutshell, what is going to happen is that when an email is opened, the images it contains will be automatically downloaded. This will be done by hosting, on Google's servers, the [...]
El Retailer “Isabella”, transitó hace 3 años de basarse en la venta a través de catálogo a la venta online en su ecommerce. Durante un año, implementaron una estrategia de venta cruzada
El Responsive Design ha madurado mucho en el ámbito de la web y se han desarrollado técnicas para sacarle el mayor partido minimizando las incompatibilidades entre navegadores. En el caso del email, el diseño responsive es un recién llegado y por eso, nos es muy difícil encontrar casos de éxito y ejemplos que nos sirvan […]
En otros posts hemos analizado la necesidad de adaptar nuestras campañas de email marketing al móvil y nos hemos acercado a distintas técnicas para adaptarnos a la nueva situación. En los próximos artículos nos centramos en la técnica que parece ser el futuro de la adaptación de los emails: el Responsive Design.
En la aventura técnica que supone la adaptación de nuestros emails a los dispositivos móviles, el blog de Litmus se está convirtiendo en una interesante fuente de contenidos sobre el tema. Hace poco descubríamos esta infografía que resume de forma eficaz los aspectos a tener en cuenta a la hora de diseñar un email para […]
When we talk about cross-selling, we must first of all mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that is [...]
We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign "Nespresso&The City".
