Studies conducted in recent years on the cart abandonment rate in online shops show an average of 68%. There are several reasons for this abandonment. The main ones are: - Shipping costs deter the user - The user wants to know the total amount of the purchase including shipping costs - The user wants to know the total amount of [...]
Remarketing or retargeting in email marketing
As technology advances, new (or not so new) marketing strategies emerge and adapt to the new digital tools. This frenetic pace means that there is often no time to consolidate standards or reach agreement on ways of working, best practices or terminology. In the case of email [...]
Email Marketing open rate in 2013
Litmus, in addition to being a very useful tool in the development of our emailings, has established itself as one of the most interesting sources on email marketing. Their blog offers a lot of data that we can take as a reference based on the emails tracked from their platform. In this case, we have found some interesting [...]
Relationship Marketing VS Transactional Marketing
In other articles we have talked about relationship marketing and why it can be more efficient in today's market. This time we present the main differences between relationship marketing and transactional marketing to understand the advantages of each strategy. Transactional marketing is focused on the [...]
What data can I use in cross-selling actions?
It is often said that it costs four times more to sell to a first-time customer than to an existing customer. As we mentioned in a previous post, cross-selling is the tactic of selling complementary products to those consumed or intended to be consumed by a particular customer. Thanks to cross-selling [...]
Responsive Email Design: Tips for HTML/CSS Layout
These days we have been talking a lot both on the blog and in other online communities about the challenges of creating responsive emails, especially in the layout phase. This is due to the incompatibilities that currently exist between the diversity of devices and email clients.
Responsive Email Design: Responsive Email Design and Layout Example
Let's see a practical case to finish understanding how media queries work. In the design we saw before for our newsletter, this would be the desktop version: And this would be the mobile version:
Responsive Email Design: How to create a responsive email layout
In another article we advanced how the CSS rules that enable the adaptation of our design work. We are talking about media queries, an element that comes from the hand of CSS3 and whose operation we can understand very well on the web http://mediaqueri.es/ where we can find many examples of how a website can change depending on the [...]
Responsive Email Design: How to design a mobile-friendly email
To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]
The registration form and the preference centre
In this post we are going to talk about the role that the registration form and the preference centre should play on a website. First, and to avoid confusion, we are going to explain the differences between one thing and the other. A registration form is, as its name suggests, a mechanism through which a user can register [...]