These days we have been talking a lot both on the blog and in other online communities about the challenges of creating responsive emails, especially in the layout phase. This is due to the incompatibilities that currently exist between the diversity of devices and email clients.
Let's see a practical case to finish understanding how media queries work. In the design we saw before for our newsletter, this would be the desktop version: And this would be the mobile version:
In another article we advanced how the CSS rules that enable the adaptation of our design work. We are talking about media queries, an element that comes from the hand of CSS3 and whose operation we can understand very well on the web http://mediaqueri.es/ where we can find many examples of how a website can change depending on the [...]
To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]
In this post we are going to talk about the role that the registration form and the preference centre should play on a website. First, and to avoid confusion, we are going to explain the differences between one thing and the other. A registration form is, as its name suggests, a mechanism through which a user can register [...]
The year is coming to an end and the new one is about to start. In this post, we'll take a look at the main changes that, in our opinion, we will see in the email marketing industry in 2014.
Google has recently announced a significant change in the way images will be displayed in Gmail users' emails. In a nutshell, what is going to happen is that when an email is opened, the images it contains will be automatically downloaded. This will be done by hosting, on Google's servers, the [...]
The retailer "Isabella", moved 3 years ago from catalogue sales to online sales in its ecommerce. For one year, they implemented a cross-selling strategy.
Responsive Design has matured a lot in the field of the web and techniques have been developed to get the most out of it by minimising incompatibilities between browsers. In the case of email, responsive design is a newcomer and therefore, it is very difficult for us to find success stories and examples that can help us to [...]
In other posts we have analysed the need to adapt our email marketing campaigns to mobile and we have approached different techniques to adapt to the new situation. In the next articles we will focus on the technique that seems to be the future of email adaptation: Responsive Design.
