The year is coming to an end and the new one is about to start. In this post, we'll take a look at the main changes that, in our opinion, we will see in the email marketing industry in 2014.
Gmail changes the way it hosts and displays images - how will it affect email marketing?
Google has recently announced a significant change in the way images will be displayed in Gmail users' emails. In a nutshell, what is going to happen is that when an email is opened, the images it contains will be automatically downloaded. This will be done by hosting, on Google's servers, the [...]
Email marketing example: Cross-sell in confirmation emails (+111% conversion)
The retailer "Isabella", moved 3 years ago from catalogue sales to online sales in its ecommerce. For one year, they implemented a cross-selling strategy.
Responsive Email Design: Compatibility across email services
Responsive Design has matured a lot in the field of the web and techniques have been developed to get the most out of it by minimising incompatibilities between browsers. In the case of email, responsive design is a newcomer and therefore, it is very difficult for us to find success stories and examples that can help us to [...]
Responsive Email Design: what is responsive design?
In other posts we have analysed the need to adapt our email marketing campaigns to mobile and we have approached different techniques to adapt to the new situation. In the next articles we will focus on the technique that seems to be the future of email adaptation: Responsive Design.
Anatomy of the Perfect Mobile Email (Infographic by Litmus)
In the technical adventure of adapting our emails to mobile devices, the Litmus blog is becoming an interesting source of content on the subject. We recently discovered this infographic that summarises in an effective way the aspects to take into account when designing an email for mobile devices.
Cross-selling strategies in email marketing
When we talk about cross-selling, we must first of all mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that is [...]
Email Marketing Examples: Nespresso integrates Facebook and QR codes in its email campaign
We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign "Nespresso&The City".
What is cross-selling and what are its advantages?
When we talk about cross-selling, we must first mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that brings them a [...]
Email Marketing ROI and response rates
According to the DMA 2012 Response Rate Report, the response rates of email marketing are, next to those of display, the lowest of all direct response channels.