We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign "Nespresso&The City".
What is cross-selling and what are its advantages?
When we talk about cross-selling, we must first mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that brings them a [...]
Email Marketing ROI and response rates
According to the DMA 2012 Response Rate Report, the response rates of email marketing are, next to those of display, the lowest of all direct response channels.
Why hire an email marketing agency (II)
An agency specialising in email marketing goes beyond the technical base and provides a layer of services that overlaps the potential of the sending platform. In this way, the optimisation gap that we talked about in the previous article is overcome, optimising the results obtained and the ROI of the campaigns.
Why hire an email marketing agency (I): Optimisation Gap
The execution of email marketing programmes can fall to someone from the marketing or online marketing department, or even someone from technology. It is necessary to determine whether the cost per hour is not higher than the cost of outsourcing, taking into account that an opportunity cost is assumed by not spending time on other activities [...]
Integration of Social Media and Email Marketing
In recent years, many have insisted on talking about the death of email marketing in favour of social media communication strategies. Many have claimed that email would be forgotten with the increasing use of new tools. Nothing could be further from the truth. Time has shown that email has [...]
Email marketing examples: KLM uses email marketing in a loyalty programme
Background KLM Royal Dutch Airlines is a global airline based in the Netherlands. Together with Air France, it forms the Air France KLM Group, the largest airline company in Europe. KLM currently operates two loyalty programmes, one for private customers called Flying Blue and one for corporate customers, the BlueBiz loyalty programme.
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Single Opt-in, Opt-out and Double Opt-in Mailing Lists
The quality of a mailing list is a vital factor for the success of email marketing actions, so the timing of lead acquisition is of great importance. There are several methods for acquiring registrations, but all of them require the user's confirmation in one way or another. Today we will talk about [...]
The importance of the Opt-In: How to create an effective registration form
There are 2 basic rules to bear in mind when creating a registration form: 1. The more information we ask the user for, the fewer the number of registrations will be. In other words, we must make the registration process as easy as possible in order to increase the visits/registration ratio. 2. Rule no. 1 has [...]