When we talk about cross-selling, we must first mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that brings them a [...]
According to the DMA 2012 Response Rate Report, the response rates of email marketing are, next to those of display, the lowest of all direct response channels.
An agency specialising in email marketing goes beyond the technical base and provides a layer of services that overlaps the potential of the sending platform. In this way, the optimisation gap that we talked about in the previous article is overcome, optimising the results obtained and the ROI of the campaigns.
The execution of email marketing programmes can fall to someone from the marketing or online marketing department, or even someone from technology. It is necessary to determine whether the cost per hour is not higher than the cost of outsourcing, taking into account that an opportunity cost is assumed by not spending time on other activities [...]
In recent years, many have insisted on talking about the death of email marketing in favour of social media communication strategies. Many have claimed that email would be forgotten with the increasing use of new tools. Nothing could be further from the truth. Time has shown that email has [...]
Background KLM Royal Dutch Airlines is a global airline based in the Netherlands. Together with Air France, it forms the Air France KLM Group, the largest airline company in Europe. KLM currently operates two loyalty programmes, one for private customers called Flying Blue and one for corporate customers, the BlueBiz loyalty programme.
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The quality of a mailing list is a vital factor for the success of email marketing actions, so the timing of lead acquisition is of great importance. There are several methods for acquiring registrations, but all of them require the user's confirmation in one way or another. Today we will talk about [...]
There are 2 basic rules to bear in mind when creating a registration form: 1. The more information we ask the user for, the fewer the number of registrations will be. In other words, we must make the registration process as easy as possible in order to increase the visits/registration ratio. 2. Rule no. 1 has [...]
In this post, we are reporting on the second Cross Channel Marketing Report 2013, recently published by Econsultancy and the solutions provider Cross Channel Responsys. Based on a survey carried out among 900 companies (between companies and agencies) in the US, the report shows the weight that the different channels (on and off-line) have in the marketing mix.
