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Blog, Email design

El GIF sustituye al vídeo en Email Marketing

25 de May de 2015 alecastellano Comments Off on El GIF sustituye al vídeo en Email Marketing

Recientemente, estamos viendo muchos casos de utilización de GIFs de gran peso en email marketing (Haz click aquí para ver un ejemplo de Desigual).

Blog, Email design

Why email and website layouts are so different

27 de April de 2015 alecastellano Comments Off on Por qué es tan distinta la maquetación de emails y websites

Por lo general cuando un diseñador web te pide que le enseñes el código de tus emails se suele quedar como… ¿¿Qué es eso??

Blog, Email design

Yahoo fixes its problems with media queries

7 April 2015 alecastellano Comments Off on Yahoo soluciona sus problemas con las media queries

At the beginning of February, Fresh Inbox started a campaign to ask Yahoo to fix its incompatibility with the media queries we use to make our emails responsive.

Blog, Email design

What is the optimal width for my emails

30 March 2015 alecastellano Comments Off on Cuál es el ancho óptimo para mis emails

Ya hemos hablado en otras ocasiones de que el sector del email marketing está a la defensiva, es difícil introducir innovaciones debido a las limitaciones de diseño que nos imponen los distintos clientes de email.

Blog, Email design

The best email marketing campaigns of 2014 (Campaign Monitor)

25 de February de 2015 alecastellano Comments Off on Las mejores campañas de email marketing de 2014 (Campaign Monitor)

Como cada año, Campaign Monitor nos ofrece su selección de las mejores campañas de email marketing. En este caso, las mejores de 2014.  100 emails escogidos entre los 3 millones de campañas enviadas por Campaign Monitor y distribuidas en 5 categorías.

Blog, Email design

The importance of message clarity in Email Marketing

3 December 2014 Jordi Puig Comments Off on La importancia de la claridad del mensaje en Email Marketing

Una de las tentaciones que con más frecuencia asalta a nuestros clientes consiste en querer introducir demasiados mensajes en un mismo email. Es razonable pensar que hay que aprovechar el momento de contacto con el usuario y proponerle varias opciones de interacción, sin embargo, no hemos de olvidar que un mensaje claro y unívoco puede generar una […]

Blog, Email design

8 Usability tips for your newsletters

26 de November de 2014 alecastellano Comments Off on 8 Tips de usabilidad para tus newsletters

Para conseguir nuestros objetivos con las campañas de email marketing y newsletters debemos ponerle el camino lo más fácil posible al usuario y eliminar cualquier fricción que pueda encontrar en el proceso hasta realizar la acción que deseamos. Para ello, es vital ciudar la usabilidad y la experiencia del usuario en el diseño de nuestros emails. […]

Blog, Email design

The CTA in Email Marketing

12 November 2014 alecastellano Comments Off on El CTA en Email Marketing

CTA stands for Call to action. The term refers to the elements of our email or website that seek to provoke an action in the user. In general, these are usually buttons or banners that call for interaction.

Blog, Email design

6 Tips to improve your newsletters

3 November 2014 alecastellano Comments Off on 6 Consejos para mejorar tus newsletters

Often, we just need a quick reminder to keep doing things right and get the most out of our marketing efforts. That's why, in this post, we bring you some quick "information pills" to help you keep your emails delivering the best results.

Blog, Email design

How to design an email: before you start

29 October 2014 alecastellano Comments Off on Cómo diseñar un email: antes de empezar

The design phase of an email or email marketing campaign has to take into account several factors. First of all, before opening Photoshop, Fireworks or whatever design tool you use, we must analyse the situation and work on a strategic approach. For this phase, we recommend that you ask yourself the following questions:

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