In other articles we have talked about the usefulness of GIFs in email marketing. The debate about their use is still open and with disparate opinions and this is due to the fact that there are not all advantages in the use of GIFs. The use of this resource should be subject to strategic reasons and take into account the [...]
In a previous post we talked about the optimisation of four key elements: the colour, the shape, the message and its location in the body area of the email. In this post we are going to introduce some ideas and provide data about the shape of the Call to Action.
As we mentioned in the post about the AIDA model applied to Email Marketing, the function of the Call to Action is to collect the impulse of desire and transform it into action. There are techniques to optimise the Call to Action in order to increase click-through rates. These techniques generally involve optimising the 4 key elements [...]
In other articles we have already talked about the width of emails, noting that despite the constant growth of desktop resolutions, emails have continued to conform to a standard 600-650px wide. This is because some email clients still hide content when this barrier is exceeded, and show annoying bars [...]
The term AIDA (Attention - Interest - Desire - Action) describes the desired effects that an advertising message should have on a person.
One of the biggest hurdles we email designers encounter is the use of special fonts in our designs. We have repeated ad nauseam to all our clients the difficulties involved in using unusual fonts in email and yet it is still the main reason for discussion between designers and programmers.
Before defining the user experience we want to achieve with our email, we must have well defined the objectives of the email campaign: Do we want to increase sales? Get traffic? Make the user register? Introduce a product? Our UX design for email is based on this starting point. We recommend [...]
As we discussed in the previous post, one of the most notable innovations of 2015, in terms of the influence it has on email marketing, is the launch of Apple Watch. This device presents itself as a unique opportunity for marketers as it is a way for consumers to anticipate their first interactions, even if it's just a [...]
The use of GIFs in email marketing is one of the trends that was predicted to be successful in 2015, and so it has been. Faced with the difficulty of incorporating quality videos in our emails and that all our users receive it correctly, the GIF appears as a simple and effective tactic.
Those of us who are dedicated to online marketing in general and email marketing in particular, tend to base the decisions we make on exclusively analytical and numerical elements. So, for example, when after a testing exercise, the "data" shows us with sufficient confidence that a version of a message, offer or image, produces a greater number of visitors than a version of a message, [...]
