When we are going to create an email we must take into account that we are in a direct marketing environment, where the value is generated by conversions. In this post we collect 5 basic tips that will help you improve the response rates of your emails.
Creativity in email marketing
Creativity in the marketing sector is a determining factor in order to stand out from the competition and make an impact on the user. We are used to finding high doses of creativity in traditional channels and now also on the internet.
GIFs replace video in Email Marketing
Recientemente, estamos viendo muchos casos de utilización de GIFs de gran peso en email marketing (Haz click aquí para ver un ejemplo de Desigual).
Why email and website layouts are so different
Usually when a web designer asks you to show him the code of your emails he's like... What's that?
Yahoo fixes its problems with media queries
At the beginning of February, Fresh Inbox started a campaign to ask Yahoo to fix its incompatibility with the media queries we use to make our emails responsive.
What is the optimal width for my emails
Ya hemos hablado en otras ocasiones de que el sector del email marketing está a la defensiva, es difícil introducir innovaciones debido a las limitaciones de diseño que nos imponen los distintos clientes de email.
The best email marketing campaigns of 2014 (Campaign Monitor)
As every year, Campaign Monitor offers us its selection of the best email marketing campaigns. In this case, the best of 2014. 100 emails chosen from the 3 million campaigns sent by Campaign Monitor and distributed in 5 categories.
The importance of message clarity in Email Marketing
Una de las tentaciones que con más frecuencia asalta a nuestros clientes consiste en querer introducir demasiados mensajes en un mismo email. Es razonable pensar que hay que aprovechar el momento de contacto con el usuario y proponerle varias opciones de interacción, sin embargo, no hemos de olvidar que un mensaje claro y unívoco puede generar una […]
8 Usability tips for your newsletters
To achieve our goals with email marketing campaigns and newsletters we must make the path as easy as possible to the user and eliminate any friction that may be encountered in the process to perform the action we want. To do this, it is vital to take care of usability and user experience in the design of our emails. [...]
The CTA in Email Marketing
CTA stands for Call to action. The term refers to the elements of our email or website that seek to provoke an action in the user. In general, these are usually buttons or banners that call for interaction.