As we have said before, there are many headaches when it comes to designing an email that displays correctly.
Outlook Web Access (Office 365): el cliente de email que no esperábamos
En otras ocasiones hemos hablado de las limitaciones de maquetar para email y de las diversas complicaciones que plantean los distintos servicios. También nos hemos preguntado cómo es posible que clientes como Gmail siguieran ignorando a día de hoy el responsive design y que en general, el panorama de clientes de email sea tan diverso, […]
Defensive design in email marketing: ALT vs. image blocking
El diseño defensivo o defensive design es aquel que busca minimizar las consecuencias negativas del mal uso de un dispositivo o el que busca “optimizar el peor de los casos”. En el caso del email marketing se trata de tener en cuenta las limitaciones en la maquetación y el funcionamiento de los clientes de email, […]
Tips to improve the usability of your email marketing campaigns
We are used to dealing with key factors in email marketing such as open rates, click-through rates, elements that influence deliverability... However, many times, this obsession with numbers and technical perfection can make us forget a key element in our emails: usability. Much has been said [...]
Tips for an effective Call To Action
En un post anterior comentábamos 3 reglas básicas a tener en cuenta a la hora de diseñar un emailing: la alineación con la marca, la jerarquía de los contenidos a lo largo del diseño y las técnicas para llamar a la acción. Vamos a desarrollar en este post con un poco más de detalle la […]
Tips to take into account in the header of an emailing campaign
Puesto que lo primero que aparece al usuario en un emailing es la cabecera, y teniendo en cuenta que muchos de ellos tienen activada la vista previa en sus cuentas de correo, el diseño del header ha de abordarse con el máximo detalle. Estos son cuatro consejos a tener en cuenta:
The 7 golden rules for effective emailing
When designing an emailing we must take into account, first of all, the context in which the user's experience with the email will take place. The saturation of emails we receive makes the little time we spend reading them very selective. Usability analyses indicate that a user spends about 3 [...]
7 tips to make your email marketing copy convert
1. Simple and direct When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think about how you would say something to a friend and adapt it to [...]
Ten Inbox Secrets: Results of applying Eye Tracking to Email Marketing
The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]
3 basic rules for designing an emailing campaign
The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive: