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Email design

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Blog, Email design

Solutions to the main email display problems

13 October 2014 alecastellano Comments Off on Soluciones a los principales problemas de visualización de los emails

As we have said before, there are many headaches when it comes to designing an email that displays correctly.

Blog, Email design

Outlook Web Access (Office 365): el cliente de email que no esperábamos

26 de August de 2014 alecastellano Comments Off on Outlook Web Access (Office 365): el cliente de email que no esperábamos

En otras ocasiones hemos hablado de  las limitaciones de maquetar para email y de las diversas complicaciones que plantean los distintos servicios. También nos hemos preguntado cómo es posible que clientes como Gmail siguieran ignorando a día de hoy el responsive design y que en general, el panorama de clientes de email sea tan diverso, […]

Blog, Email design

Defensive design in email marketing: ALT vs. image blocking

10 June 2014 alecastellano Comments Off on Defensive design en email marketing: ALT frente al bloqueo de imágenes

El diseño defensivo o defensive design es aquel que busca minimizar las consecuencias negativas del mal uso de un dispositivo o el que busca “optimizar el peor de los casos”. En el caso del email marketing se trata de tener en cuenta las limitaciones en la maquetación y el funcionamiento de los clientes de email, […]

Blog, Email design

Tips to improve the usability of your email marketing campaigns

26 June 2013 Jordi Puig Comments Off on Tips para mejorar la usabilidad de tus campañas de email marketing

We are used to dealing with key factors in email marketing such as open rates, click-through rates, elements that influence deliverability... However, many times, this obsession with numbers and technical perfection can make us forget a key element in our emails: usability. Much has been said [...]

Blog, Email design

Tips for an effective Call To Action

21 de April de 2013 Jordi Puig Comments Off on Consejos para lograr un Call To Action eficaz

En un post anterior comentábamos 3 reglas básicas a tener en cuenta a la hora de diseñar un emailing: la alineación con la marca, la jerarquía de los contenidos a lo largo del diseño y las técnicas para llamar a la acción. Vamos a desarrollar en este post con un poco más de detalle la […]

Blog, Email design

Tips to take into account in the header of an emailing campaign

6 de February de 2013 Jordi Puig Comments Off on Consejos a tener en cuenta en la cabecera de un emailing

Puesto que lo primero que aparece al usuario en un emailing es la cabecera, y teniendo en cuenta que muchos de ellos tienen activada la vista previa en sus cuentas de correo, el diseño del header ha de abordarse con el máximo detalle. Estos son cuatro consejos a tener en cuenta:

Blog, Email design

The 7 golden rules for effective emailing

11 October 2012 Jordi Puig Comments Off on Las 7 reglas de oro para lograr un emailing efectivo

When designing an emailing we must take into account, first of all, the context in which the user's experience with the email will take place. The saturation of emails we receive makes the little time we spend reading them very selective. Usability analyses indicate that a user spends about 3 [...]

Blog, Email design

7 tips to make your email marketing copy convert

18 July 2012 Jordi Puig Comments Off on 7 Consejos para que el copy de tu email marketing convierta

  1. Simple and direct When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think about how you would say something to a friend and adapt it to [...]

Blog, Email design

Ten Inbox Secrets: Results of applying Eye Tracking to Email Marketing

27 June 2012 Jordi Puig Comments Off on Ten Inbox Secrets: resultados de la aplicación del Eye Tracking al Email Marketing

The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]

Blog, Email design

3 basic rules for designing an emailing campaign

21 June 2012 Jordi Puig Comments Off on 3 reglas básicas para diseñar un emailing

The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:

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