To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]
Responsive Design has matured a lot in the field of the web and techniques have been developed to get the most out of it by minimising incompatibilities between browsers. In the case of email, responsive design is a newcomer and therefore, it is very difficult for us to find success stories and examples that can help us to [...]
In other posts we have analysed the need to adapt our email marketing campaigns to mobile and we have approached different techniques to adapt to the new situation. In the next articles we will focus on the technique that seems to be the future of email adaptation: Responsive Design.
In the technical adventure of adapting our emails to mobile devices, the Litmus blog is becoming an interesting source of content on the subject. We recently discovered this infographic that summarises in an effective way the aspects to take into account when designing an email for mobile devices.
Some time ago we brought up the topic of mobile responsive email campaigns and Responsive Email Design and yesterday we came across this resource. It is a very practical infographic that summarizes the key points of this tactic. The reasons to put it into practice and technical indications for [...]
With the latest mobile email campaign open rates hovering around 40% (according to Litmus), we should be aware of this trend and start to understand how we can react to improve the user experience.
Fast-paced. That is the word with which we could adjectivise the pace of change and readjustment to which technology is subjecting us. In the case of email marketing, the technological trend towards touch and mobile forces us to reinvent ourselves and generate new strategies that optimise the user experience and thus contribute to a better user experience, and to [...]
One of the most obvious trends in the web design sector in the last 2 years is responsive design, better known by the anglicism Responsive Web Design. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. The [...]
In this post we present the results obtained in an Email Marketing action that we carried out for a well-known retailer. Specifically, we analyse the results from the point of view of the environments of interaction with the message (mobile, webmail or desktop email client). The action consisted of sending 630,000 emails to [...]
The use of smartphones and tablets is conditioning the way in which users access digital content. In fact, in the mobile world we can say that there is an inbox that centralises all digital communications received: Facebook updates, tweets, emails, etc. arrive on the screen of the mobile device. [...]
