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Blog, Mobile Email

Responsive Email Design: How to design a mobile-friendly email

13 January 2014 alecastellano Comments Off on Responsive Email Design: Cómo diseñar un email para móvil

To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]

Blog, Mobile Email

Responsive Email Design: Compatibility across email services

11 de December de 2013 alecastellano Comments Off on Responsive Email Design: Compatibilidad en distintos servicios de email

El Responsive Design ha madurado mucho en el ámbito de la web y se han desarrollado técnicas para sacarle el mayor partido minimizando las incompatibilidades entre navegadores. En el caso del email, el diseño responsive es un recién llegado y por eso, nos es muy difícil encontrar casos de éxito y ejemplos que nos sirvan […]

Blog, Mobile Email

Responsive Email Design: what is responsive design?

9 de December de 2013 alecastellano Comments Off on Responsive Email Design: ¿qué es responsive design?

En otros posts hemos analizado la necesidad de adaptar nuestras campañas de email marketing al móvil y nos hemos acercado a distintas técnicas para adaptarnos a la nueva situación. En los próximos artículos nos centramos en la técnica que parece ser el futuro de la adaptación de los emails: el Responsive Design.

Blog, Mobile Email

Anatomy of the Perfect Mobile Email (Infographic by Litmus)

3 de December de 2013 alecastellano Comments Off on Anatomía del Email Móvil Perfecto (Infografía de Litmus)

En la aventura técnica que supone la adaptación de nuestros emails a los dispositivos móviles, el blog de Litmus se está convirtiendo en una interesante fuente de contenidos sobre el tema. Hace poco descubríamos esta infografía que resume de forma eficaz los aspectos a tener en cuenta a la hora de diseñar un email para […]

Blog, Mobile Email

Litmus' Guide to Responsive Email Design (Infographic)

16 September 2013 Jordi Puig Comments Off on Guía de Litmus para el Responsive Email Design (Infografía)

Some time ago we brought up the topic of mobile responsive email campaigns and Responsive Email Design and yesterday we came across this resource. It is a very practical infographic that summarizes the key points of this tactic. The reasons to put it into practice and technical indications for [...]

Blog, Mobile Email

How to adapt email marketing to a mobile audience: scalable, fluid and responsive design

9 September 2013 alecastellano Comments Off on Cómo adaptar el email marketing a una audiencia móvil: diseño escalable, fluido y responsive

With the latest mobile email campaign open rates hovering around 40% (according to Litmus), we should be aware of this trend and start to understand how we can react to improve the user experience.

Blog, Mobile Email

Should I adapt my email marketing campaigns to mobile?

4 September 2013 Jordi Puig Comments Off on ¿Debo adaptar mis campañas de email marketing al móvil?

Fast-paced. That is the word with which we could adjectivise the pace of change and readjustment to which technology is subjecting us. In the case of email marketing, the technological trend towards touch and mobile forces us to reinvent ourselves and generate new strategies that optimise the user experience and thus contribute to a better user experience, and to [...]

Blog, Mobile Email

Responsive Email Design: do you really need it (Infographic)?

31 July 2013 Jordi Puig Comments Off on Responsive Email Design: ¿realmente lo necesitas? (Infografía)

One of the most obvious trends in the web design sector in the last 2 years is responsive design, better known by the anglicism Responsive Web Design. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. The [...]

Blog, Mobile Email

Case study What percentage of emails are read on mobile devices?

5 de June de 2013 Jordi Puig Comments Off on Caso práctico ¿Qué porcentaje de los emails se lee en dispositivos móviles?

Recogemos en este post los resultados obtenidos en una acción de Email Marketing que llevamos a cabo para un conocido retailer. En concreto, analizamos los resultados desde el punto de vista de los entornos de interacción con el mensaje (móvil, webmail o cliente email de escritorio). La acción consistió en el envío de 630.000 emails […]

Blog, Mobile Email

Use of email on mobile devices

22 de May de 2013 Jordi Puig Comments Off on Uso del email en dispositivos móviles

El uso de Smartphones y tabletas está condicionando el modo en el que el usuario accede al contenido digital. De hecho, en el mundo móvil podemos afirmar que existe una bandeja de entrada que centraliza todas las comunicaciones digitales que se reciben: actualizaciones de Facebook, tweets, emails, etc. llegan a la pantalla del dispositivo móvil. […]

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