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Blog, Deliverability

Myths about deliverability in email marketing

13 August 2020 Ariadna Gubern Comments Off on Falsos mitos sobre la entregabilidad en email marketing

In our blog you will find numerous posts dedicated to talk about the importance of deliverability in email marketing. A fact that seems obvious because if our emails do not reach users, our email marketing campaigns are meaningless.

Blog, Deliverability

The state of Inbox Placement 2017

15 May 2017 Jordi Puig Comments Off on El estado del Inbox Placement 2017

The Relevancy Group, junto a eDataSource, acaban de publicar el informe The State of the Inbox, en el que se recogen las respuestas de 350 empresas que hacen email marketing en Estados Unidos, acerca de cuestiones como qué tácticas son las utilizadas para optimizar la entregabilidad, el uso de paneles para medir el inbox placement o […]

Blog, Deliverability

How to clean our database of invalid emails

3 de April de 2017 Jordi Puig Comments Off on Cómo limpiar nuestra base de datos de emails inválidos

Uno de los principales problemas con el que cualquier email marketer habrá tenido que lidiar alguna vez, tiene que ver con las consecuencias de enviar un emailing a una base de datos con un número elevado de direcciones erróneas. La principal consecuencia de enviar a estas direcciones es una tasa elevada de rebotes (bounces), que afecta […]

Blog, Deliverability

Spamtraps, a danger to the deliverability of your emails

22 February 2016 alecastellano Comments Off on Los spamtraps, un peligro para la entregabilidad de tus emails

On numerous occasions we have talked about the importance of preventing our emails from reaching the spam folder. In this post we will talk about spamtraps, tools used by email providers to identify those who send unsolicited emails to users who have not requested to receive an email from that email provider.

Blog, Deliverability

Typical mistakes that can turn your emails into SPAM

30 November 2015 Guest Blogger Comments Off on Los típicos errores que pueden convertir tus emails en SPAM

Como ya hemos comentado en anteriores publicaciones, el verdadero éxito de una campaña de email marketing es que los emails lleguen correctamente a sus destinatarios. Es decir, evitar a toda costa que lleguen a la carpeta de SPAM de los usuarios. 

Blog, Deliverability

Not just deliverability: Deliverability VS Inbox placement

19 October 2015 alecastellano Comments Off on No solo entregabilidad: Deliverability VS Inbox placement

We've talked in several articles about deliverability, but today we'll clarify terms and look at some very interesting benchmarking data. Literally, deliverability measures how many of our emails are "delivered", i.e. it leaves out bounced emails. However, this reading does not give us a true picture of what is happening with our email.

Blog, Deliverability

Actualizado el documento de referencia para las buenas prácticas de envío

31 de August de 2015 Jordi Puig Comments Off on Actualizado el documento de referencia para las buenas prácticas de envío

M3AAWG, una de las mayores organizaciones mundiales que trabajan para prevenir el spam en cualquier medio electrónico, ha publicado una nueva versión del documento de best practices para remitentes de emails comerciales legítimos.

Blog, Deliverability

Claves de la reputación del remitente en email marketing: IP Privada o Compartida

13 de July de 2015 alecastellano Comments Off on Claves de la reputación del remitente en email marketing: IP Privada o Compartida

La entregabilidad es uno de los aspectos críticos del email marketing y muchas veces uno de los más desconocidos. Multitud de factores influyen en que un email llegue al inbox o termine en la carpeta de correo no deseado. Hemos hablado de ellos en otras ocasiones. Hoy nos centramos en un factor clave: la reputación […]

Blog, Deliverability

3 Tools to check if your email may be classified as SPAM

5 November 2014 alecastellano Comments Off on 3 Herramientas para comprobar si tu email puede ser clasificado como SPAM

One of the keys to the success of an email marketing campaign, and although it may seem obvious, is that the email reaches its recipients. What at first may seem simple and basic, actually involves a special care of several elements of our email: the subject, the validation of the HTML code, the email's [...]

Blog, Deliverability

How Outlook.com (Hotmail) filters out SPAM

22 April 2014 Jordi Puig Comments Off on Cómo filtra Outlook.com (Hotmail) el SPAM

In the previous article we talked about how Gmail filters SPAM and today it is the turn of Outlook.com. In 2013 Microsoft changed the name of the email services Hotmail and Windows Live Mail to Outlook.com. Outlook.com is one of the most popular email services, with a dominant position over its competitors.

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