There is an increasing demand from customers to add new trends to their emails. One of the things they ask us more for is adding interactivity to the emails. While just 5 years ago, everyone assumed that emails, on a technical level, were something from the 90s and there was little to do there from […]
The certification process is an intensive training that gives you a broad and deep perspective on all the possibilities that Pardot offers. Previously, some of my colleagues and I have shared our experiences with getting some certifications from the most important platforms in the Email Marketing field. In this instance, I will share my experience […]
Many companies are already implementing push notifications in their marketing strategy. Here at Digital Response, we still remember when some of our clients first asked us to incorporate this new communication method into their strategy. And the thing is that the evolution of smartphones and apps has forced Marketing departments to find new ways to adapt to […]
One of the issues related to our agency’s activity that we often encounter is that companies give very little attention to transactional emails. As the name implies, we are referring to emails sent to the user in response to or informing about a transaction: reservation confirmation, e-commerce order generation, in-app purchase receipt, credit card expiration […]
There are different approaches a brand, company, or organization can take to initiate contact after a new user subscribes to their newsletter: subscription confirmation, double opt-in, welcome email… but which is the best option? Can we combine them? What are the pros and cons of each of them? The user’s perception of the brand has to be […]
At some point, you have probably wondered when is the best time to send an email to your subscribers or which is the day in which you could get a higher open-rate. Yes, we have all run A/B tests and a thousand other analyses to try to reach some conclusions… but the truth is that […]
Como cada año, desde Digital Response queremos reflexionar acerca de los aspectos clave que dominarán el Email Marketing en el año que empezamos. Esta vez, lo hacemos además con la participación de profesionales muy destacados que han querido compartir con todos vosotros sus puntos de vista.
4a EDICIÓN – Este estudio realizado por Digital Response analiza el panorama empresarial y el comportamiento de los usuarios con el email marketing en España. Esta iniciativa se ha concretado en una encuesta en la que han participado 70 empresas y en la que se han obtenido los resultados que se muestran y analizan. ¿Qué encontraré […]
Como ya hemos comentado en anteriores ocasiones, el asunto es un elemento fundamental en las campañas de email marketing. Este elemento se asocia directamente a las aperturas de un email, pero… ¿Basta con que el usuario abra un email?
Clasificar a nuestros usuarios según determinados parámetros se ha vuelto una tarea imprescindible si queremos que nuestro email marketing sea eficaz. Conocer a nuestros usuarios nos ayudará a dirigirnos a ellos de manera personalizada, aumentando las posibilidades de tener un impacto positivo sobre ellos.
