No es una novedad que uno de los elementos a los que mayor atención prestan los e-marketers es el diseño del email o newsletter. Es un componente que está estrictamente relacionado con el branding de la marca o empresa y de él depende la originalidad y la creatividad del email. Sin embargo, no podemos olvidar […]
Phishing y Email Spoofing: qué son, diferencias y cómo detectarlos
Desgraciadamente tanto usuarios como empresas y organizaciones tenemos que lidiar más de lo que nos gustaría con estafas de email phishing y email spoofing. Los ciberdelincuentes actualizan y mejoran cada vez más sus tácticas de engaño, consiguiendo que aumente el número de usuarios que día a día caen en sus redes. A todo esto, se […]
Guía de la Automatización del email marketing B2C
Las tareas que se llevan a cabo en Email Marketing tienen un componente manual importante. Esto tiene dos implicaciones: por un lado, requiere una dedicación en horas de trabajo significativo y, por otro lado, exige una máxima atención al detalle para evitar errores que, de cometerse, tendrían un impacto importante para la marca u organización. Esta guía tiene el objetivo de […]
¿Cómo pueden ayudarnos las redes sociales a captar usuarios?
Ya hemos comentado en numerosas ocasiones la importancia de integrar el email marketing con las redes sociales y eso se debe principalmente a que ambos elementos unidos pueden convertirse en una herramienta de marketing muy potente. En este post hablaremos de cómo podemos conseguir contactos para la BBDD de nuestro email marketing a través de las redes […]
Email Marketing Trends for 2021: Experts speak up
As we do every year in Digital Response, we want to reflect on the key elements that will lead the Email Marketing field this coming year. However, this time, we do it alongside prominent professionals who also want to share their point of view with you.
Dark Mode’s impact on Email Marketing
In the last few months, we have seen the arrival of a new way to visualize our digital workspaces: Dark Mode. And it is here to stay. Since Apple started using it last year, many devices and apps have already begun adapting to this new form of content display, creating confusion in the email marketing […]
Retina display: Email problems and solutions
In addition to all the different screen sizes available, electronic devices’ constant evolution presents another challenge for email marketing specialists: DPI high-resolution screens, also known as Retina display. These have the power to improve the experience given by an email marketing campaign, but also of doing just the contrary; if we do not know how to properly […]
How to get the Oracle Responsys B2C Master accreditation
Not long ago, my colleagues, Alejandra and Gabriela, talked about their experiences preparing and getting their Salesforce Marketing Cloud Consultant and Oracle Eloqua B2B Master and B2B Luminary certifications. In this instance, I will explain how I attained the Oracle Responsys B2C Master accreditation and how the process works. First of all, for those who don’t know or aren’t familiar with […]
Interactive Emails. trend VS efficiency
There is an increasing demand from customers to add new trends to their emails. One of the things they ask us more for is adding interactivity to the emails. While just 5 years ago, everyone assumed that emails, on a technical level, were something from the 90s and there was little to do there from […]
How to get the Pardot Specialist Certification
The certification process is an intensive training that gives you a broad and deep perspective on all the possibilities that Pardot offers. Previously, some of my colleagues and I have shared our experiences with getting some certifications from the most important platforms in the Email Marketing field. In this instance, I will share my experience […]