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alecastellano

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Blog, Mobile Email

Responsive Email Design: Responsive Email Design and Layout Example

15 January 2014 alecastellano Comments Off on Responsive Email Design: Ejemplo de diseño y maquetación de un email responsive

Let's see a practical case to finish understanding how media queries work. In the design we saw before for our newsletter, this would be the desktop version: And this would be the mobile version:

Blog, Mobile Email

Responsive Email Design: How to create a responsive email layout

14 January 2014 alecastellano Comments Off on Responsive Email Design: Cómo maquetar un email adaptable

In another article we advanced how the CSS rules that enable the adaptation of our design work. We are talking about media queries, an element that comes from the hand of CSS3 and whose operation we can understand very well on the web http://mediaqueri.es/ where we can find many examples of how a website can change depending on the [...]

Blog, Mobile Email

Responsive Email Design: How to design a mobile-friendly email

13 January 2014 alecastellano Comments Off on Responsive Email Design: Cómo diseñar un email para móvil

To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]

Blog, Email Marketing Examples

Email marketing example: Cross-sell in confirmation emails (+111% conversion)

16 de December de 2013 alecastellano Comments Off on Ejemplo de email marketing: Venta Cruzada en emails de confirmación (+111% conversión)

El Retailer “Isabella”, transitó hace 3 años de basarse en la venta a través de catálogo a la venta online en su ecommerce. Durante un año, implementaron una estrategia de venta cruzada

Blog, Mobile Email

Responsive Email Design: Compatibility across email services

11 de December de 2013 alecastellano Comments Off on Responsive Email Design: Compatibilidad en distintos servicios de email

El Responsive Design ha madurado mucho en el ámbito de la web y se han desarrollado técnicas para sacarle el mayor partido minimizando las incompatibilidades entre navegadores. En el caso del email, el diseño responsive es un recién llegado y por eso, nos es muy difícil encontrar casos de éxito y ejemplos que nos sirvan […]

Blog, Mobile Email

Responsive Email Design: what is responsive design?

9 de December de 2013 alecastellano Comments Off on Responsive Email Design: ¿qué es responsive design?

En otros posts hemos analizado la necesidad de adaptar nuestras campañas de email marketing al móvil y nos hemos acercado a distintas técnicas para adaptarnos a la nueva situación. En los próximos artículos nos centramos en la técnica que parece ser el futuro de la adaptación de los emails: el Responsive Design.

Blog, Mobile Email

Anatomy of the Perfect Mobile Email (Infographic by Litmus)

3 de December de 2013 alecastellano Comments Off on Anatomía del Email Móvil Perfecto (Infografía de Litmus)

En la aventura técnica que supone la adaptación de nuestros emails a los dispositivos móviles, el blog de Litmus se está convirtiendo en una interesante fuente de contenidos sobre el tema. Hace poco descubríamos esta infografía que resume de forma eficaz los aspectos a tener en cuenta a la hora de diseñar un email para […]

Email Marketing Agency, Blog

Why hire an email marketing agency (II)

19 November 2013 alecastellano Comments Off on Por qué contratar una agencia de email marketing (II)

An agency specialising in email marketing goes beyond the technical base and provides a layer of services that overlaps the potential of the sending platform. In this way, the optimisation gap that we talked about in the previous article is overcome, optimising the results obtained and the ROI of the campaigns.

Blog, Opening Rate

Low open rate - what can I do?

23 September 2013 alecastellano Comments Off on Baja tasa de apertura. ¿Qué puedo hacer?

Sometimes we are disappointed by a very low open rate in an email campaign. Let's analyse what can be the causes of these statistics and how to solve them: - Low quality database It is the first step to succeed in our email campaigns, targeting the people we want to reach.

Blog, Mobile Email

How to adapt email marketing to a mobile audience: scalable, fluid and responsive design

9 September 2013 alecastellano Comments Off on Cómo adaptar el email marketing a una audiencia móvil: diseño escalable, fluido y responsive

With the latest mobile email campaign open rates hovering around 40% (according to Litmus), we should be aware of this trend and start to understand how we can react to improve the user experience.

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