It is becoming more and more common to find email acquisition systems based on pop-ups. This is a tactic that, despite what it may seem, does not penalise the visit/registration ratio and does not increase the bounce rate of the page. Intuitively, we could all agree that a pop-up annoys the user, provoking a [...]
The European Union has a number of barriers that hinder digital sales and marketing globally. Although the EU has standardised guidelines in different countries, each country still has its own regulatory standards for e-commerce and online marketing.
On numerous occasions we have talked about the importance of preventing our emails from reaching the spam folder. In this post we will talk about spamtraps, tools used by email providers to identify those who send unsolicited emails to users who have not requested to receive an email from that email provider.
As we discussed in the previous post, one of the most notable innovations of 2015, in terms of the influence it has on email marketing, is the launch of Apple Watch. This device presents itself as a unique opportunity for marketers as it is a way for consumers to anticipate their first interactions, even if it's just a [...]
En este post nos hacemos eco del estudio que ofrece Litmus: 2016 State of Email Marketing Report. Este informe recoge los principales cambios del sector en el 2015 con el fin de profundizar en ellos y obtener información y puntos de acción para aplicar al Email Marketing de este año 2016.
After a few years in which email marketing seemed to be losing its reputation and prestige, recent changes in the digital advertising industry and in the way users connect to the web, along with some very notable innovations in the email sector, are significantly revitalising it.
Ya hemos hablado en numerosas ocasiones de la importancia que está adquiriendo la automatización en el sector del Email Marketing. En este post indagaremos un poco más en este concepto y mostraremos cuáles son sus principales pilares.
In this post we are going to take a closer look at the notion of Contextual Email Marketing, a notion that is gaining momentum in the specialised media, in light of the conclusions of the document The Contextual Marketing Imperative recently published by Forrester.
Without a doubt, 2015 has marked a significant shift in the perception of email marketing. After several years of "email is doomed" statements, email marketing has risen from the ashes to become an essential element of digital marketing.
We want to present in a general way Email Marketing strategies that can be applied to subscription-based business models. A subscription-based business model is one in which, instead of closing a sale each time to market a product or service, what is marketed is access to the product or service [...]
