5 claves que todo profesional del email marketing debería aplicar para tener éxito en su profesión.
Differences between a real-time A/B test and a traditional A/B test
Contrary to what it might seem at first glance, the email marketing industry is in one of its most interesting moments, with the emergence of new providers and innovative technological solutions. Two companies that are leading this movement and that we at Digital Response are following closely are 8 Seconds [...]
Why email and website layouts are so different
Usually when a web designer asks you to show him the code of your emails he's like... What's that?
Google Email Markup in Email Marketing
In this post we want to explain how to implement Google's Email Markup based on schema.org in your email campaigns.
The 5 key pieces of a Retail Email Marketing programme
One of the sectors in which email generates a higher ROI is retail. The increase of users who buy online together with the specific weight of the brand in this industry explain, to a large extent, why email marketing campaigns in retail generate such good results. However, it is common to find, over [...]
Marketing Cloud: technology in the hands of marketing
A recent article in AdAge entitled "Hey, CMO: Larry Ellison and Oracle Want Your Business" reflected on the direction that large technology companies are taking towards brand marketers.
What is the customer journey?
We have already talked about the concept of cross-channel marketing and its fundamentals in another post. Here we want to go deeper into the idea of the customer journey as a framework for implementing a successful cross-channel strategy. What is the customer journey?
Yahoo fixes its problems with media queries
At the beginning of February, Fresh Inbox started a campaign to ask Yahoo to fix its incompatibility with the media queries we use to make our emails responsive.
What is the optimal width for my emails
Ya hemos hablado en otras ocasiones de que el sector del email marketing está a la defensiva, es difícil introducir innovaciones debido a las limitaciones de diseño que nos imponen los distintos clientes de email.
How to segment in CheetahMail. Part II
As we indicated in the first post of the series, we present the segmentation functionalities of CheetahMail because it is one of the most established platforms in our market; and we believe that many of you who follow the blog will be familiar with the tool.