In this post we want to explain how to implement Google's Email Markup based on schema.org in your email campaigns.
The 5 key pieces of a Retail Email Marketing programme
One of the sectors in which email generates a higher ROI is retail. The increase of users who buy online together with the specific weight of the brand in this industry explain, to a large extent, why email marketing campaigns in retail generate such good results. However, it is common to find, over [...]
Marketing Cloud: technology in the hands of marketing
A recent article in AdAge entitled "Hey, CMO: Larry Ellison and Oracle Want Your Business" reflected on the direction that large technology companies are taking towards brand marketers.
What is the customer journey?
We have already talked about the concept of cross-channel marketing and its fundamentals in another post. Here we want to go deeper into the idea of the customer journey as a framework for implementing a successful cross-channel strategy. What is the customer journey?
Yahoo fixes its problems with media queries
At the beginning of February, Fresh Inbox started a campaign to ask Yahoo to fix its incompatibility with the media queries we use to make our emails responsive.
What is the optimal width for my emails
Ya hemos hablado en otras ocasiones de que el sector del email marketing está a la defensiva, es difícil introducir innovaciones debido a las limitaciones de diseño que nos imponen los distintos clientes de email.
How to segment in CheetahMail. Part II
As we indicated in the first post of the series, we present the segmentation functionalities of CheetahMail because it is one of the most established platforms in our market; and we believe that many of you who follow the blog will be familiar with the tool.
2015 State of Email Marketing Report (Litmus)
If last week we talked about the Salesforce study "2015 State of marketing" this time we focus on the data of the email marketing sector, from the study that Litmus offers us annually: 2015 State of Email Marketing Report.
2015 State of Marketing
The Salesforce 2015 State of Marketing study has just been published, one of the most complete studies (5000 participants) on priorities and investment for 2015 in digital channels. It is a very detailed 50-page document, with the particularity of presenting the results by country and geographic area (unfortunately Spain is not included in the study).
Tutorial: How to segment in Cheetamail. Part I
In this series of posts we are going to present the segmentation functionalities that CheetahMail allows. We have decided to start with this ESP because it is one of the most implemented in our market and we believe that an important part of those of you who follow the blog will be familiar with the tool.