In this blog we have given you many tips to improve your email marketing, but they will be useless if you continue to make common mistakes like the ones we review in this post.
Sending volumes, unsubscribes and revenue in Email Marketing
One of the aspects we are most often asked about in the agency is the optimal sending frequency. This question arises because there is a widespread belief that too many mailings to the database will lead to a considerable increase in the number of unsubscribes.
Acerca de las herramientas para la automatización del marketing
Las herramientas de automatización del marketing se han desarrollado para dar solución a problemáticas propias de modelos B2B, problemáticas que los ESP (Email Service Providers) tradicionales, más orientados a B2C, tienen dificultades de resolver (tampoco es su cometido).
What is Recency and why is it important in Email Marketing?
La recencia es un concepto utilizado en psicología para referirse a uno de los modos en que tiende a operar la memoria. Pondremos dos ejemplos para explicarlo. Supongamos que asistimos a una charla en la que un ponente experto habla sobre una tema determinado.
Email marketing example: Microsoft Stores increases revenue by 600% by focusing on relevance in their emails.
Today we tell you about Microsoft's efforts to integrate its online and offline customer databases and make email actions consistent with the behaviour of its users.
Resources to apply Responsive Design to our emails
En el anterior post hablábamos de como el Responsive Email Design se ha ido afianzando durante el 2014 para convertirse en una técnica ineludible en 2015. Para ayudaros a emprender este camino aquí tenéis algunos recursos que os pueden ayudar:
2015 will be the year of Responsive Email Design
It seems incredible that we have had to wait so long to see responsive design become a reality in the email marketing sector, but today, at Digital Response we dare to say that 2015 will be the year in which this technique becomes commonplace for brands.
8 Ideas to improve your email marketing results in 2015
During 2014 we have talked many times about how to improve our email marketing. Here are some ideas that may be useful to take your email marketing strategy to the next level in 2015, as a summary of topics that we have discussed last year on our blog:
Relevance and personalisation, infallible resources in email marketing
When we ask ourselves what is the key to improve the return on investment in email marketing, the answer can address very different aspects: care of the database, formatting and design of the message, optimisation of the user experience...
7 keys to having a good Preference Centre
Users want to receive relevant information from brands. This statement, valid for marketing communications in general, makes even more sense in the field of email marketing. Let's keep in mind that the ways in which email is read