Often, we just need a quick reminder to keep doing things right and get the most out of our marketing efforts. That's why, in this post, we bring you some quick "information pills" to help you keep your emails delivering the best results.
How to design an email: before you start
The design phase of an email or email marketing campaign has to take into account several factors. First of all, before opening Photoshop, Fireworks or whatever design tool you use, we must analyse the situation and work on a strategic approach. For this phase, we recommend that you ask yourself the following questions:
La presencia del Email Marketing en e-commerce. Resultados del MarketingSherpa E-commerce Benchmark Study 2014
Recogemos en este post los insights que nos han parecido más interesantes respecto a cómo los responsables de e-commerce utilizan el email marketing para alcanzar sus objetivos y que se desprenden del The MarketingSherpa E-commerce Benchmark Study 2014. El benchmark completo lo puedes descargar aquí.
Why the Newsletter is the best tool for disseminating editorial content
Nos hacemos eco de un reciente artículo publicado en Techcrunch y titulado «Why Everyone Is Obsessed With E-Mail Newsletters Right Now» en el que se reflexiona sobe las causas que explicarían el auge de las newsletters de contenido editorial.
Zombies: How to resuscitate a database
When we think of a low quality database, with many inactive or non-existent users, outdated addresses, resulting in low open and click-through rates and poor performance of our email marketing actions, this scenario may come to mind:
Example of retail email marketing: how to increase email return by 21% thanks to deep linking
We echo in this post an article by Bill Siwicki, director of the Mobile Commerce area of Internet Retailer magazine, about the benefits of deep linking in email marketing.
Solutions to the main email display problems
As we have said before, there are many headaches when it comes to designing an email that displays correctly.
Email Marketing, an industry on the defensive
A few days ago, watching one of the lectures that Litmus made public last week at #TEDC2014 (Thank you, Litmus), we heard an argument that caught our attention.
Case study: 16% increase in Click To Open thanks to responsive email
We have recently carried out an AB test for one of our clients to determine the impact of responsive email on user behaviour. CONTEXT
BlueHornet study: Email marketing from the user's perspective
Last April, the company Bluehornet published a study on what users thought and expected from email marketing. This is a voice we don't usually hear from in the first person. We are looking for answers on open rates, reactivity, conversion,...