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Blog, Email Marketing Examples

Ejemplo email marketing retail: cómo aumentar el retorno por email en un 21% gracias al deep linking

15 de October de 2014 Jordi Puig Comments Off on Ejemplo email marketing retail: cómo aumentar el retorno por email en un 21% gracias al deep linking

Nos hacemos eco en este post de un artículo de Bill Siwicki, director del área de Mobile Commerce de la revista Internet Retailer, sobre los beneficios del deep linking en email marketing.

Blog, Email design

Solutions to the main email display problems

13 October 2014 alecastellano Comments Off on Soluciones a los principales problemas de visualización de los emails

As we have said before, there are many headaches when it comes to designing an email that displays correctly.

Blog, Email Marketing

Email Marketing, an industry on the defensive

8 October 2014 alecastellano Comments Off on Email Marketing, un sector a la defensiva

A few days ago, watching one of the lectures that Litmus made public last week at #TEDC2014 (Thank you, Litmus), we heard an argument that caught our attention.

Blog, Mobile Email

Case study: 16% increase in Click To Open thanks to responsive email

6 October 2014 Jordi Puig Comments Off on Caso práctico: aumento de un 16% en el Click To Open gracias al responsive email

We have recently carried out an AB test for one of our clients to determine the impact of responsive email on user behaviour. CONTEXT

Blog, Email Marketing

BlueHornet study: Email marketing from the user's perspective

1 October 2014 alecastellano Comments Off on Estudio de BlueHornet: El email marketing desde la perspectiva del usuario

Last April, the company Bluehornet published a study on what users thought and expected from email marketing. This is a voice we don't usually hear from in the first person. We are looking for answers on open rates, reactivity, conversion,...

Analysis and metrics, Blog

DELL: Micro-personalisation at shipping time

29 September 2014 alecastellano Comments Off on DELL: Micro-personalización en la hora de envío

Last week we talked about the best time to send email campaigns, and these days we have come across an example of the use of the data we collect, taken to the micro level. Dell decided to personalise the sending time of the emails based on the data we collect, [...]

Blog, Remarketing

10 tips for creating an effective abandoned cart recovery email programme.

23 September 2014 Jordi Puig Comments Off on 10 consejos para crear un programa eficaz de email de recuperación de carritos abandonados.

El mercado del e-commerce en España sigue creciendo, y representa ya el 5º país europeo con mayor facturación según los datos de la asociación europea que representa al sector, Ecommerce Europe. De hecho, en la zona sur de Europa España lidera el e-commerce con 14.414 millones de euros.

Analysis and metrics, Blog

Email marketing case study: the best time to send an emailing III

22 September 2014 Jordi Puig Comments Off on Caso práctico email marketing: la mejor hora para enviar un emailing III

Abordamos en este post la tercera y última parte de la serie dedicada a cuándo es el mejor momento, o la mejor hora, para enviar un emailing. Lo haremos, como en los casos anteriores, con un caso práctico de uno de los clientes de la agencia. En el primer post de la serie analizamos la evolución […]

Blog, Email Marketing Tools

Nuevo benchmark de herramientas de email marketing de Forrester

17 de September de 2014 Jordi Puig Comments Off on Nuevo benchmark de herramientas de email marketing de Forrester

Acaba de publicarse uno de los benchmark de referencia en la industria acerca de proveedores de herramientas de email marketing. Se trata del Forrester Wave: Email Marketing Vendors, Q3 2014.

Analysis and metrics, Blog

Email marketing case study: when is the best time to send an email marketing campaign II

15 de September de 2014 Jordi Puig Comments Off on Caso práctico email marketing: cuándo es la mejor hora para enviar una campaña de email marketing II

En este post presentamos un análisis, llevado a cabo para uno de nuestros clientes, de los momentos del día óptimos para enviar un email promocional en dos mercados distintos. El objetivo consistió en optimizar los resultados generados por el email marketing determinando qué horas del día eran las idóneas para llevar a cabo una campaña.

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