El contenido de un email variará en función de los objetivos y las características que tenga el producto que se quiera comunicar. Así pues, no es lo mismo llevar a cabo campañas de email marketing de productos con un ciclo de compra corto que largo.
Typography in Email Marketing: Image VS Text & Web Fonts
El texto de nuestros mensajes es importante desde dos puntos de vista: el contenido y el estilo visual. Sin embargo, en lo que refiere al segundo aspecto estamos muy limitados, ya que la única manera de que las tipografías especiales de la marca se muestren en todos los servicios de email es maquetando los textos […]
Pros and cons of text and images in email
No es una novedad que uno de los elementos a los que mayor atención prestan los e-marketers es el diseño del email o newsletter. Es un componente que está estrictamente relacionado con el branding de la marca o empresa y de él depende la originalidad y la creatividad del email. Sin embargo, no podemos olvidar […]
4 must-haves for an email marketing campaign
There are many elements that we must take into account to make a good email marketing campaign, but today we will focus on the 4 that are really essential and have become a must have.
Responsive Email comes of age
Responsive design arrived somewhat late to email marketing, but over the years many of the doubts that existed before have been solved, resulting in a very significant evolution. In this post we will see precisely the path that responsive email has taken to reach its maturity.
Coding in email design
Creating an email design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs, because the more complex the design, the more likely it is that the email will not look good in all types of email (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the simplicity [...]
How long should a responsive email design be?
¿Alguna vez os habíais planteado cómo debe ser la longitud de un responsive email design? Es algo que a menudo se nos puede pasar por alto al dedicar tantos esfuerzos a maquetar todo el contenido de la mejor forma posible. Hoy dedicaremos este post a debatir este asunto.
Responsive Email: 9 tips to apply to your campaigns
Nowadays, Responsive Email is no longer an option but an obligation that email marketing must follow. You may ask yourself: but is it really necessary to make such an effort, will I see results? The answer is a resounding YES. Let's look at a couple of figures: In the Sign-up.to study that we recently analysed, we saw that almost [...]
The opportunity and danger of GIFs in email marketing
In other articles we have talked about the usefulness of GIFs in email marketing. The debate about their use is still open and with disparate opinions and this is due to the fact that there are not all advantages in the use of GIFs. The use of this resource should be subject to strategic reasons and take into account the [...]
3 ways to define a Call to Action in Email Marketing
In a previous post we talked about the optimisation of four key elements: the colour, the shape, the message and its location in the body area of the email. In this post we are going to introduce some ideas and provide data about the shape of the Call to Action.