Today we tell you about Microsoft's efforts to integrate its online and offline customer databases and make email actions consistent with the behaviour of its users.
Email marketing example: What happens when we forward an email to non-openers?
One of the simplest and most effective ways to maximise the "open" of an email content and user interaction with it (click-through) is to resend the email to those users who did not open it in the first instance.
Example of retail email marketing: how to increase email return by 21% thanks to deep linking
We echo in this post an article by Bill Siwicki, director of the Mobile Commerce area of Internet Retailer magazine, about the benefits of deep linking in email marketing.
Example of email marketing: the case of luxury brands.
We read in the blog luxurydaily.com a post in which Rohit Arora, consultant at BPG Group, reflected on the 8 keys to marketing luxury brands. After reading it carefully, we thought it would be interesting to reflect on how luxury brands are approaching interactive marketing in general and email marketing in particular.
Email Marketing Example: Reactivation strategies for inactive segments in Email Marketing
In this post we want to share a possible approach to a reactivation strategy and the results obtained from a real case. The context is that of a pure player whose only sales channel is its e-commerce. BACKGROUND The client, with a base of more than one million registered users, detected that around [...]
Email marketing examples: Whirlpool does a 180º turn in its email marketing thanks to an A/B test.
Many times, companies carry out their email marketing almost by inertia. This happens due to a lack of time or resources to dedicate to optimising the strategy. Often many other routine tasks are prioritised and the opportunity to make a difference by implementing small changes is missed. This is what [...]
Email Marketing Examples: Dell increases revenue by 109% with GIF in email campaign
In the previous post we talked about the power of GIFs in email marketing, and today we illustrate it with a case study. Last year, the technology brand Dell was faced with the challenge of communicating the launch of a new product: the Dell XPS 12 Convertible Ultrabook. The challenge: to convey to the user what a convertible Ultrabook is [...]
Email Marketing Examples: Campaign Monitor's Top 100 2013
We like to bring you from time to time an example of email marketing that serves as a reference and helps us to learn about best practices in email or learn how others have solved challenges that we face every day.
Email marketing example: Cross-sell in confirmation emails (+111% conversion)
The retailer "Isabella", moved 3 years ago from catalogue sales to online sales in its ecommerce. For one year, they implemented a cross-selling strategy.
Email Marketing Examples: Nespresso integrates Facebook and QR codes in its email campaign
We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign "Nespresso&The City".